We are Never Mind Clothes, an Ottawa-based, Canadian company that is making maternity and nursing wear for modern moms. Our clothes are designed to make you feel comfortable, stylish, and happy so you can take on your new role with confidence. You’ve got this mama!
I started the company in December 2020 after having my first baby. I struggled to find clothes that would allow me to nurse and also feel confident when going into town. Everything I found online was either functional but antiquated, or stylish but unpractical for breastfeeding my little one. Maternity pieces I found were made to wear only for a short period of time, but I needed something timeless.
After doing a lot of research I designed a clothing line that does not compromise style, comfort and confidence. We tested every piece with other new moms, having in mind all their needs on every stage - during pregnancy, postpartum, and beyond. Being a women-run small business, we take women’s needs seriously. We believe the durable versatile outfit that doesn’t typically look maternity is what every modern mom needs.
Our clothes are ethically made in Europe from high quality materials. We use cotton blend fabric that is breathable, durable and cozy. Our maternity, nursing and pumping wear is designed for every day of motherhood and made to last. Never Mind Clothes is a flattering choice for moms-to-be that want to be able to breastfeed in public with confidence.
Follow us on our journey as we continue to launch new styles for each season.